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Jan

4

One Priceless Lesson I Learned about Choosing a MLM Sponsor

January 4, 2008 |

, home office, mlm, network marketing, top sponsor, work at home

When I joined a prominent MLM company a few years ago, I thought seeking out the top sponsor was a good idea. What got me thinking about this was losing a guy last week to the top sponsor in my current company.

I have no wish to put down top MLM sponsors by any means. They are top sponsors for good reason. They are usually great guys and very outgoing, persuasive people who get the job done. And we all know nothing happens until something happens. They make things happen.

What I will do is tell you my top sponsor story, and leave it at that.

When I was sponsored by the above mentioned guy (guy…could it be a guy thing?) into another MLM, I was very pleased with myself. He promised me he would teach me to do what he was doing. And that is why I signed up under him. To work with him and learn how he does what he does.

Two days after I joined, reality set-in. I had questions and he was unreachable. He did not return my calls. He emailed me the training schedule, which was a 2 hour conference call on Saturday mornings. And that was it. (I do not blame him, or anyone for not making it with that company. It was probably one of my most valuable so-called failures, lol!)

I didn’t get any personal attention to get off to a solid start because it was simply physically impossible for him to work one-on-one with the people he was brining in. He was on the Saturday calls - usually - but as far as I was concerned, I was alone to figure out what to do next.

I had no one that had a vested interest in helping me. No one who I had talked to and gotten to know and could connect with on a personal level. The very heart of what network marketing is all about, seemed to be missing. And that was a disappointment to me.

So it seems this is turning into a post about one of my peeves about MLM. Why is it that some people insist on sponsoring even after they have already personally sponsored 100, 200, 500, or more people?

I hear you! You are shouting out from your home-based office tops, ”It is the attrition, Tracy! The bloody attrition makes it necessary to keep sponsoring! Duh! What rock did you just crawl out from under?”

OK, OK, I do know about attrition. It is a very real aspect of MLM. Particularly old-school MLM. So this has me wondering. What if more MLMers sponsored fewer people and actually took the time to work with them more closely to get them off to a solid start? Is this a pipe-dream? Am I being unrealistic to suggest this?

In the company I am in now, we train you to follow-up with your product customers, because they know that unless you do, most of them will not stay on the auto-ship. They order the product, them get the product after the reason they bought it has faded, then they set it aside, never use it, and when the next months supply arrives, they say ”Oh man, I still have the first bottle. Ill just return this new one and get my money back…oh and turn-off the auto-ship, please.”

How is it dfferent when a new recruit drops out or does nothing? (those other than the ones who are not suited for the business and should not have been recruited in the first place.) Does it take a freaking genius to figure out that this is happening with new recruits, too?

Maybe. Maybe I am a freaking genius! I can hear my high school guidance counselor sputtering his coffee all over himself about now.

But seriously, I lost a guy to the top sponsor in my company last week, and it didn’t feel so great. But it is OK. I happen to believe that things happen for good reason, and so I wished him well. I know as I get better at building my business, this sort of thing will happen less.

Now I’m wondering what you think? Has this ever happened to you? Please comment.

Tracy

Tracy Austin
www.ITVVenturesHomeBusinessBlog.com/blog
Yahoo! IM: tracyaustin30
Call Me Toll-Free 1-888-617-0014