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Sep

29

Do You Know What Your MLM Customers & Prospects Really Want?

September 29, 2007 |

, customers, ITV Ventures, itv ventures home business, mlm, network marketing, prospects, want

I read this great article the other day on the Fast Company website. It is worth reading in whole, but here I just wanted to share these tidbits that might be helpful to you in understanding and servicing your prospects and customers. My comments are in brackets [ ].

”90% of older adults say that their brains continue to churn at night when they should be sleeping.”

”Stress. 80% of medical expenditures are stress related.” [Financial problems are a huge cause of stress for many people. If we can find courteous, real and respectful ways to introduce our business opportunities to people, we can truly be of service]

”People seek meaning through narrative and archetype. Tell us a story, weave us a tale - we long to find instruction in the mysteries of life.” [What is your story? How can you tell it in a way that leads others to say, me too, and feel a connection with you?]

”Narrative has more teeth than slogan.”

”Life is a choice of spins. Its the journey that gives us pleasure. Purposeful deception will always spell disaster, but pleasurable spinning is a road to success.” [How does your product address your customers needs? How can you talk about it so that they can imagine themselves in the story?]

”Peace of mind has become the ultimate consumer good. Which means marketers must become healers.” [There are so many great products available today. Why should you have the privilege of serving the people you come in contact with? What do you have to offer besides a great product?]

”#1 Priorities - A safe, happy home and peace of mind.”

”Real differentiation comes not in the product itself, but in how you collaborate with the consumers need to heal.”

”State-of-mind marketing.” [What does this mean to you?]

”With peace of mind, people desire a sense of importance. Everybody wants to matter.” [How does what you have to offer (your mlm opportunity) bring peace of mind? Does it, or does your current approach awaken desire without supplying a means of satisfying it without embarrassment or losing face?]

”Consumers yearn for fewer choices, and they will yield to a trusted advocate who will clear a path through the chaos for them.” [I feel this describes me to a T. I am a baby boomer and appreciate the amazing diversity of stuff our world has to offer. Yet I prefer to find stuff I like and stick with it. How can you satisfy that need? How can you become your customers trusted advocate?] **Know this, insincerity reeks.

Wow! Talk about a treasure trove of information! I can use all of these tidbits while working my home based business. How about you?

Did anything I snipped from the article resonate with you? Or maybe a comment? After reading the article, maybe you found something else that you can use to be of more service to your customers? Do tell!

Tracy Austin
1-888-617-0014
Yahoo! IM: tracyaustin30
IBO #106867